Andrej Pejic

Tuesday, March 15, 2011
Gender Bender


Its been some time since ive blogged due to my mass amount of uni projects going on at the moment. So it made sense for me to kill two birds with one stone. Im liking this post with a university project where i have to look into the world that is advertisement. The theme im looking into is the up and coming trend of using what i call'Trans-gender models' or in other words using male models as woman. This isn't really a new revelation but is something that is becoming increasingly popular. Jean Paul Gaultier used the main model I am looking at - Andrej Pejic.


Andrej Penic belonging to London's Storm agency is a Serbian-Australian androgynous beauty and was always picked up at mens fashion week as a female model.






He has also done major ad campaigns for Marc Jacobs, Jean Paul Gaultier and Vercace. He will definitely be one to look out for in 2011. But is it wrong for designers to use male models for their lack of bust and hips when it would be almost impossible for a woman to have the same shape? I love the androgynous of it but i want to dress woman to look like women.


Jaime CJ